Retail

AI

Customer Service

More efficiency, less friction. From the shop to online.

In the retail sector, every second counts. Customers expect quick, accurate and consistent responses – whether they are shopping online or asking for assistance in-store.

Sovran AI transforms customer service into a seamless, omnichannel experience by automating pre- and post-sales support: from product availability to returns management, promotions to frequently asked questions.

Perché scegliere i nostri assistenti virtuali?

The advantages of Sovran AI for Retail

Automated customer care across all touchpoints

24/7 support on your website, app, WhatsApp, in-store kiosks, social media and web chat: the same experience wherever your customers are.

Full integration with your systems

Connection with warehouse management, CRM, ERP, POS and e-commerce platforms to provide up-to-date information on orders, stock and transactions.

Real-time personalisation

AI recognises the customer and personalises the conversation based on purchase history, preferences, geolocation and active promotions.

Smart management of purchases, returns and frequent requests

Orders, cancellations, refunds, size or colour changes, returns and shipment tracking: all managed independently by the virtual agent.

Customer loyalty

Support for loyalty campaigns, automatic sending of personalised offers and reminders about promotions, with language consistent with your brand.

Reduction in tickets and operating costs

Automation lightens the load on human operators and improves efficiency even during peak periods.

What you can automate

Real-time product availability (in-store and online)

Order tracking and shipping updates

Automatic returns and refunds

Loyalty programmes and personalised promotions

Support for payments, invoices and after-sales service

Frequently asked questions and information about physical stores

Full integration with

CRM and point-of-sale (POS) systems

E-commerce platforms (CMS)

Logistics and warehouse systems

Mobile apps and chat on WhatsApp, web and social media

Success story

Decathlon

From e-commerce to an omnichannel sports experience, with AI.

Decathlon, a global leader in sports equipment distribution, manages over 25,000 interactions per month on digital channels. The goal? To offer personalised, accessible and consistent assistance across all touchpoints, in line with the new expectations of sports customers: speed, simplicity and continuity.

With Sovran AI, Decathlon has launched a multichannel virtual assistant that automatically handles over 40 use cases.

Use cases

  • Order status and delays
  • Returns, exchanges, refunds and vouchers
  • Shipment tracking and delivery dates
  • Order cancellations and FAQs on products and services

Integration with Zendesk and legacy systems

  • Automate ticket opening and notifications
  • Automatically retrieve customer data and request history
  • Enable an end-to-end flow even for complex cases

Results achieved

  • -60% back-office tickets for managed cases
  • +11 NPS points on text channels
  • 60% retention on cases in scope
  • -35% operating costs

Faster, smarter and more connected retail

With Sovran AI, every conversation becomes an opportunity for conversion and loyalty.We accompany the customer throughout their journey — without interruptions or friction.
Want to find out how to activate your AI Agent for retail?